The Haglofs story began rather humbly almost a century ago, when, in 1914, Victor Haglof began making backpacks at his cottage in Torsang, Sweden. In those early days, he began to forge a living selling his wares to local farmers and woodsmen. Now, the company he created is Scandinavia's largest supplier of outdoor gear, and has a strong presence in numerous other markets throughout Europe and Japan.
Around 500 different products bear the company's name, including backpacks, sleeping bags and jackets. All these products are designed for use in extreme conditions and produced to withstand the stresses of the most adventurous lifestyles. At the same time, the company's philosophy dictates that each of its garment should be as adaptable as possible - usable at all times of year and for as wide a range of activities as possible.
In order to achieve this, the company approaches every problem with a uniquely Scandinavian minimalist philosophy. Their designers are always thinking about how to simplify their products, so that weight can be minimised whilst performance is enhanced. Their jackets, for instance, are literally seamless - they are made using one continuous piece of material, so that uncomfortable stitching can be avoided. When they are worn with backpacks or climbing harnesses, these kinds of details are especially important. The company also puts a great deal of emphasis on using the best materials available, and works in close partnership with suppliers including Gore and Polartec.
The company's products are tested by a team made up of climbers, mountaineers and other extreme athletes known as the Friends of Haglofs, and everyone that works for the company shares a passion for the outdoors. The company prides itself on using the best quality materials available, working closely with suppliers such as Gore and Polartec.
One of the company's most popular products is the Spitz - a high performance hard-shell jacket made for skiers, climbers and mountaineers. It offers maximum protection in all weather conditions, but not at the expense of freedom of movement. In 2007, it received a design award from ISPO.
Around 500 different products bear the company's name, including backpacks, sleeping bags and jackets. All these products are designed for use in extreme conditions and produced to withstand the stresses of the most adventurous lifestyles. At the same time, the company's philosophy dictates that each of its garment should be as adaptable as possible - usable at all times of year and for as wide a range of activities as possible.
In order to achieve this, the company approaches every problem with a uniquely Scandinavian minimalist philosophy. Their designers are always thinking about how to simplify their products, so that weight can be minimised whilst performance is enhanced. Their jackets, for instance, are literally seamless - they are made using one continuous piece of material, so that uncomfortable stitching can be avoided. When they are worn with backpacks or climbing harnesses, these kinds of details are especially important. The company also puts a great deal of emphasis on using the best materials available, and works in close partnership with suppliers including Gore and Polartec.
The company's products are tested by a team made up of climbers, mountaineers and other extreme athletes known as the Friends of Haglofs, and everyone that works for the company shares a passion for the outdoors. The company prides itself on using the best quality materials available, working closely with suppliers such as Gore and Polartec.
One of the company's most popular products is the Spitz - a high performance hard-shell jacket made for skiers, climbers and mountaineers. It offers maximum protection in all weather conditions, but not at the expense of freedom of movement. In 2007, it received a design award from ISPO.
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