Recyclebank have been commissioned by Transport for London (TfL) to help increase the number of people cycling or walking around the capital.
A new initiative, due to be launched in spring 2012, will make various rewards available to people who walk or cycle in London. These rewards will take the form of discounts and offers that will be redeemable at more than 3,000 businesses in the capital.
A smartphone app has been built specially for the scheme - once installed, it will log journey distances, and points will be awarded based on miles covered. Users can then exchange these points for deals at participating businesses.
The aim of the scheme is ultimately to improve public health, reduce pollution and alleviate congestion. TfL and Recyclebank plan to begin testing the system from the end of this year. They are optimistic that more people will be encouraged to walk or cycle in order to take advantage of the rewards on offer.
Both local and national businesses have been invited by Recyclebank to contact them - they are keen to further expand the number of partners involved, as they see this as being key to making the scheme as successful as possible.
Recyclebank already runs a reward scheme designed to promote recycling at home, in conjunction with several local authorities around the country.
Ben Plowden, from TfL, described walking and cycling as "the healthiest and greenest ways to travel," and noted that they are "already on the increase in the capital." TfL hope that this initiative will see the numbers improving further, with more people ditching their cars in favour of greener and healthier alternatives.
If you think you are too good to get around on foot or bike, think again. Wills and Kate, the Duke and Duchess of Cambridge no less, are fond of cycling around London, and it's even been reported that they sometimes make use of the city's 'Boris bikes' when not on official duties. So get on your bike - you'll be in good company!
A new initiative, due to be launched in spring 2012, will make various rewards available to people who walk or cycle in London. These rewards will take the form of discounts and offers that will be redeemable at more than 3,000 businesses in the capital.
A smartphone app has been built specially for the scheme - once installed, it will log journey distances, and points will be awarded based on miles covered. Users can then exchange these points for deals at participating businesses.
The aim of the scheme is ultimately to improve public health, reduce pollution and alleviate congestion. TfL and Recyclebank plan to begin testing the system from the end of this year. They are optimistic that more people will be encouraged to walk or cycle in order to take advantage of the rewards on offer.
Both local and national businesses have been invited by Recyclebank to contact them - they are keen to further expand the number of partners involved, as they see this as being key to making the scheme as successful as possible.
Recyclebank already runs a reward scheme designed to promote recycling at home, in conjunction with several local authorities around the country.
Ben Plowden, from TfL, described walking and cycling as "the healthiest and greenest ways to travel," and noted that they are "already on the increase in the capital." TfL hope that this initiative will see the numbers improving further, with more people ditching their cars in favour of greener and healthier alternatives.
If you think you are too good to get around on foot or bike, think again. Wills and Kate, the Duke and Duchess of Cambridge no less, are fond of cycling around London, and it's even been reported that they sometimes make use of the city's 'Boris bikes' when not on official duties. So get on your bike - you'll be in good company!
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